Sunday, October 6, 2013

App Review-- SafeTrek

In my Marketing on the Internet class, we spent the past week talking about mobile marketing and, in the spirit of blogging about mobile apps, I have decided to review a new app that was just released called SafeTrek. SafeTrek was released for iOS devices on October 3rd, 2013.

SafeTrek is an app created by a small group University of Missouri students and recent grads and is based on the idea that when you are in danger you usually don’t have an opportunity to get your phone out and dial 911. This is especially true for me, since I almost always have a huge bag (which my phone is always somewhere near the bottom of) and I get flustered easily in high stress situations.

Long story short, if someone ever attacked me, I’d be in huge trouble.

So basically this app helps protect people like me if they are ever walking alone or feel unsafe. When you open the app it looks like this:
 
The home screen for the app
All you have to do is put your thumb (or finger) on the big teal button and hold it there until you feel like you are in a safe area again. When you let go, you have 10 seconds to enter in your PIN to deactivate the app. If you aren’t able to do this for some reason, the application automatically calls the local police and sends them to the GPS location of your phone. At this time they will also be able to access your personal information that you entered ahead of time to make sure the police can find you and ensure your safety.

You have 10 seconds to enter your pin or you can call 911 immediately
I think it’s pretty obvious that I think this application is a brilliant idea but I do have a few criticisms. First of all, when you open the app you can immediately click on the teal button to start the tracking. I see why this is may be beneficial, if you only have a few seconds to turn on the application before you are attacked, it is great to have easy access. However, it is not uncommon for my little sister to use my phone to play games and if she were to open the app and press the button without knowing my PIN, we could have the cops knocking down the door to my house.

Secondly, I am a little skeptical as to how well these services would actually work in a real life situation. While GPS technology is quite advanced, it is not uncommon to be in a dead zone where either your phone can’t locate your position or thinks you are somewhere ridiculous (like in the middle of the ocean).

Lastly, the design of the app has some room for improvement. While the concept behind the application is not very complicated, the instructions screen in the application has several pictures describing how to use the app and very few (if any) words.

All and all, I think this application is a must download. There are a few kinks for the creators to iron out but, since it is only a few days old, I am sure they will get it ironed out soon.

You can download the app in the App Store for $0.99:

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